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ANNUAL REPORT 2024

TAKE A MOMENT TO KNOW MORE ABOUT ASCENDUM

In 2024, Ascendum maintained the 1.3 billion euros turnover threshold, an EBITDA of €168 million, and a net profit margin of 7%. These accomplishments underscore our resilience despite a challenging global landscape marked by economic uncertainty, intensified global conflicts, and industry slowdowns.

We celebrated our 65th anniversary by embracing the future with great pride, as our digital transformation gained momentum. This initiative is reshaping our operations and bringing new customer interactions, enhancing service performance and operational efficiency.
We look ahead with confidence, committed to continued innovation and growth — 65 years and GO'ing.

We invite you to take a moment to really get to know more about Ascendum by exploring the detailed insights into our business achievements along this Annual Report '24.

 

Go to Annual Report'24

MESSAGE FROM THE CHAIRMAN OF THE EXECUTIVE BOARD OF DIRECTORS

“Ascendum maintained a solid financial position, sustaining €1.3 billion in turnover, an EBITDA of €168 million, and a 7% net profit margin. Our strategic focus on efficiency, cost control, and digital transformation has been key to our resilience. We remain committed to innovation, with our Lighthouse Program reshaping the way we work and engage with our customers and enhancing service performance.”

João Manuel de Pinho Mieiro

CEO Ascendum Group

Dear Shareholders,

 

I would like to start by extending my sincere appreciation to our more than 1,800 employees, our valued shareholders and financial partners, and over 31,000 loyal customers across our geographies. Your trust and support remain the driving force behind Ascendum’s success.

 

Despite a challenging global landscape marked by economic instability, global conflicts, and market slowdowns, Ascendum maintained a solid financial position, sustaining €1.3 billion in turnover, an EBITDA of €168 million, and a 7% net profit margin. Our strategic focus on efficiency, cost control, and digital transformation has been key to our resilience.

 

We remain committed to innovation, with our Lighthouse Program reshaping the way we work and engage with our customers and enhancing service performance. Among our digital initiatives, the Customer Portal stands out as a key go-to-market tool that strengthens customer loyalty and enhances service.

 

At Ascendum, we recognize that our responsibility extends beyond financial results. This was evident in our response to the natural disasters that recently affected North Carolina and Valencia, Spain. True to our DNA, Ascendum stepped up by providing help to assist with recovery efforts, reinforcing our commitment to supporting the communities where we operate.

 

As we celebrate 65 years of Ascendum, we look ahead with confidence. Our transformation journey continues, ensuring a stronger, more sustainable future.

 

We are 65 and GO’ing!

 

Main Economic, Financial And Operational Indicators (M€)

Total Sales

1,260M
1,301M
2024
2023

EBITDA

168
186

EBIT

124
148

EQUITY

364
323

Total Sales Evolution by Geography (M€)

212
223
Portugal
107
111
Spain
429
403
USA
252
269
Türkiye
234
204
Central Europe*
67
51
Mexico
2024
2023
*Austria, Hungary, Czechia, Slovakia, Romania, Croatia, Slovenia, Moldova and Bosnia and Herzegovina.

people distribution

total employees 1802

PT
SP
USA
TR
*CEG
MX

*CEG - Central Europe Group, includes: Austria, Czechia, Hungary, Croatia, Romania, Slovakia.

Service
Sales
Finance and Accounting
Human Resources
IT
Marketing, Brand&Communication
Others

ANNUAL REPORT 2024

The Annual report is available here for viewing or downloading. Below you will also find the editions from the previous years.

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